⚡ JOLTY VS. THE OLD ENERGY PLAYBOOK

MEET THE
VILLAIN.

For decades, energy has been sold as something that needs to come in a giant can, oversized serving, or complicated formula. We think caffeine deserves a better delivery system.

THE VILLAIN ISN'T CAFFEINE.
IT'S THE OLD ENERGY PLAYBOOK.
GIANT CANS ⚡ OVERCOMPLICATED ENERGY ⚡ ZERO DOSE CONTROL ⚡ READ THE LABEL ⚡ KNOW YOUR CAFFEINE ⚡ ENERGY YOU CAN CHEW ⚡ GIANT CANS ⚡ OVERCOMPLICATED ENERGY ⚡ ZERO DOSE CONTROL ⚡ READ THE LABEL ⚡ KNOW YOUR CAFFEINE ⚡ ENERGY YOU CAN CHEW ⚡
HOW WE GOT HERE

THE ENERGY ARMS RACE

Energy kept getting louder, bigger and more complicated. Somewhere along the way, convenience and control got left behind.

1960s

ENERGY TONICS ENTER THE CHAT

Caffeinated tonics begin building the idea that energy can be packaged as a functional consumer product instead of just coffee or tea.

1980s

THE MODERN ENERGY DRINK ERA

Energy becomes a category of its own. Caffeine gets paired with sweeteners, flavor systems, amino acids and other performance-focused ingredients.

1990s

BIGGER. LOUDER. MORE.

The energy-drink format expands globally. Bigger cans, louder branding and increasingly aggressive energy positioning become part of the category.

2000s

THE CAFFEINE ARMS RACE

Energy drinks, shots and high-stimulant products compete for attention. “More energy” becomes a selling point while labels become increasingly important for consumers to actually read.

2010s

SUGAR-FREE CHANGES THE FORMULA

Zero-sugar formulas explode in popularity. The ingredients change, but the basic idea stays the same: carry around a large liquid product whenever you want caffeine.

2020s

PEOPLE START ASKING BETTER QUESTIONS

How much caffeine am I actually taking? Do I need the whole can? Can energy be smaller, easier and more portable?

2026

JOLTY ENTERS THE FIGHT ⚡

No giant can. No coffee run. No carrying around a carbonated drink. JOLTY turns caffeine into something you can grab, chew and go — with 50mg caffeine per gummy.

FLIP THE LABEL

READ YOUR ENERGY DRINK.
THEN READ JOLTY.

Different energy drinks use different formulas. These are the questions we think every caffeine consumer should ask.

THE OLD ENERGY PLAYBOOK

WHAT TO CHECK

×
CAFFEINE PER CONTAINER Don't assume every can is the same. Check the actual caffeine amount before drinking it.
×
TOTAL SUGAR Some formulas contain significant added sugar. Others replace it with non-sugar sweeteners.
×
SWEETENER SYSTEM Read whether the formula uses sugar, artificial sweeteners or a combination.
×
COLORS & FLAVORS These vary dramatically from product to product. The ingredient panel tells the real story.
×
OTHER STIMULANT SOURCES Guarana, tea extracts and other ingredients can contribute caffeine or stimulant effects.
×
SERVING SIZE Always compare the caffeine listed to the actual serving size and amount you plan to consume.
×
THE GIANT-CAN PROBLEM Liquid energy takes up space in your backpack, gym bag, desk or car.
×
ALL-OR-NOTHING CONVENIENCE A large drink isn't always the most convenient format when you only want a smaller amount of caffeine.
READ BEFORE YOU DRINK.
THE JOLTY FORMULA

WHAT'S IN JOLTY

✓
100MG NATURAL CAFFEINE Per 2-gummy serving, from a guarana seed and green tea blend.
✓
100MG L-THEANINE Clearly listed on the Supplement Facts panel.
✓
200MG ALPHA GPC Part of the JOLTY Focus Blend.
✓
200MG LION'S MANE Part of the JOLTY Focus Blend.
✓
200MG ASHWAGANDHA Part of the JOLTY Focus Blend.
✓
ELECTROLYTE BLEND 200mg sodium, 100mg potassium and 50mg magnesium per serving.
✓
200MG WATERMELON JUICE POWDER Included in the Watermelon formula shown here.
✓
VITAMIN B12 2mcg methylcobalamin per serving.
✓
12 CALORIES + 2G SUGAR Per 2-gummy serving.
FULL LABEL. NO GUESSING. ⚡
50MG Caffeine Per Gummy
100MG Caffeine Per Serving
2G Sugar Per Serving
12 Calories Per Serving
NO MYSTERY FORMULA

KNOW WHAT
YOU'RE CHEWING.

We're not trying to hide the label behind a wall of marketing. Flip the pouch over. Read it. Understand it.

JOLTY was built around a simple idea: make energy portable, make the dose easy to understand, and make the formula visible.

OTHER INGREDIENTS

Pectin Sodium Citrate Malt Syrup Organic Cane Sugar Water Citric Acid Lactic Acid Natural Watermelon Flavor Coconut Oil Carnauba Wax

Serving size: 2 gummies
Servings per container: 15
Total gummies: 30

*Energy drink formulas vary by brand. This page does not claim that every energy drink contains the same ingredients. Always review the individual product label and caffeine content.

THE CAN HAD
A GOOD RUN.

Energy doesn't have to take up half your cupholder. Grab it. Chew it. Get moving.

SHOP JOLTY ⚡